Privacy and Cookie Policy

 AlpWalk respects your privacy and is committed to handling personal information responsibly, securely, and transparently.

This Privacy and Cookie Policy explains how we collect, use, disclose, store, transfer, and protect personal information when you:

· Visit or use store.alpwalk.com;

· Browse, purchase, or consider purchasing an AlpWalk product;

· Create or use a customer account;

· Contact customer service;

· Request an order cancellation, return, refund, repair, or warranty service;

· Subscribe to marketing communications;

· Participate in surveys, promotions, or product-feedback activities; or

· Otherwise interact with AlpWalk.

It also explains how we use cookies and similar technologies and describes the privacy choices and rights that may be available to you under applicable law.

1. WHO WE ARE

The AlpWalk online store is operated by a company established in the People’s Republic of China.

The entity responsible for operating the website, selling products through the website, and determining how and why personal information is processed is:

Privacy Contact Email: service@alpwalk.com
Website: store.alpwalk.com

This entity is referred to in this policy as “AlpWalk,” “we,” “us,” or “our.”

AlpWalk does not currently have a subsidiary, branch, office, or other corporate establishment in the United States, Germany, the European Union, the European Economic Area, or the United Kingdom.

We use independent third-party warehouses and return facilities located in the United States and Germany. We may also use independent logistics, payment, technology, customer-support, inspection, repair, marketing, analytics, and professional-service providers in China and other countries.

These service providers are not AlpWalk subsidiaries, branches, offices, or affiliated corporate entities.

2. SCOPE OF THIS POLICY

This policy applies to personal information processed in connection with:

· Our online store;

· Customer accounts;

· Orders and payments;

· Shipping and delivery;

· Customs processing;

· Returns and refunds;

· Customer service;

· Warranty and repair services;

· Product registration;

· Marketing communications;

· Website analytics;

· Advertising activities;

· Cookies and similar technologies; and

· Other services that expressly link to this policy.

This policy does not apply to:

· Independent third-party websites or services governed by their own privacy policies;

· Independent retailers, distributors, or resellers processing information for their own purposes;

· Employment or job-applicant information;

· Information that has been anonymized so it can no longer reasonably identify an individual; or

· Activities governed by a separate AlpWalk privacy notice.

3. PERSONAL INFORMATION WE COLLECT

The information collected depends on how you interact with us.

3.1 Identity and Contact Information

We may collect:

· Full name;

· Email address;

· Telephone number;

· Billing address;

· Shipping address;

· Country or region;

· Preferred language;

· Company name, where applicable;

· Tax or VAT identification information, where required; and

· Other contact information you voluntarily provide.

3.2 Order and Transaction Information

We may collect:

· Products viewed, placed in a cart, or purchased;

· Order number;

· Purchase date;

· Product price;

· Currency;

· Discounts and promotional codes;

· Taxes;

· Shipping method;

· Fulfillment status;

· Payment status;

· Transaction identifiers;

· Return and refund records;

· Fraud or transaction-risk indicators; and

· Communications relating to an order.

Complete payment-card information is generally processed directly by authorized payment providers. AlpWalk does not normally receive or store your complete payment-card number or card security code.

Payment providers may process payment information under their own privacy policies and legal obligations.

3.3 Customer Account Information

If customer accounts are available and you create one, we may collect:

· Account login information;

· Saved contact details;

· Saved addresses;

· Order history;

· Product-registration information;

· Communication preferences;

· Customer-support history; and

· Other account activity.

3.4 Shipping, Customs, and Delivery Information

We may collect:

· Recipient name;

· Shipping address;

· Telephone number;

· Delivery instructions;

· Tracking numbers;

· Carrier updates;

· Delivery confirmation;

· Customs documentation;

· Import or export information;

· Delivery exceptions; and

· Information necessary to investigate delayed, lost, refused, or undeliverable packages.

3.5 Returns, Refunds, and Warranty Information

When you request customer support, a return, refund, repair, or warranty service, we may collect:

· Order information;

· Product name and model;

· Product serial number;

· Delivery date;

· Description of the issue;

· Customer-service communications;

· Photographs or videos of the product and packaging;

· Error messages;

· Diagnostic information;

· Software or firmware information;

· Repair history;

· Return-shipping information;

· Refund information; and

· Other information reasonably necessary to evaluate and resolve the request.

Please avoid including unrelated individuals, documents, screens, addresses, or other unnecessary personal information in photographs or videos submitted to us.

3.6 Product-Fit Information

Where reasonably necessary to answer product-selection, fitting, or adjustment questions, you may voluntarily provide limited information such as:

· Height;

· General weight range;

· Relevant body measurements;

· Intended product use;

· Size preference;

· Fit feedback; and

· Comfort feedback.

Please do not provide medical records, diagnoses, treatment records, government identification documents, or other sensitive information unless we specifically request it for a lawful and necessary purpose.

3.7 Website and Device Information

When you use our website, we and our service providers may automatically collect:

· Internet Protocol address;

· Browser type;

· Device type;

· Operating system;

· General location inferred from an IP address;

· Referring website or page;

· Pages viewed;

· Links clicked;

· Search activity;

· Dates and times of access;

· Session duration;

· Cart and checkout activity;

· Website errors;

· Cookie identifiers;

· Advertising identifiers, where permitted; and

· Other technical or interaction information.

We do not use IP-based location information to determine your precise physical location.

3.8 Marketing Information

Where applicable, we may collect:

· Email subscription status;

· Marketing preferences;

· Consent records;

· Email opens;

· Link clicks;

· Campaign interactions;

· Promotion participation;

· Survey responses;

· Product interests; and

· Unsubscribe or opt-out records.

3.9 Social Media and User Content

If you interact with AlpWalk on social media or submit content to us, we may receive:

· Social-media username;

· Public profile information;

· Comments;

· Messages;

· Reviews;

· Testimonials;

· Photographs;

· Videos;

· Promotion entries; and

· Other information you choose to share.

The applicable social-media platform independently processes information under its own privacy policy.

3.10 Information from Third Parties

We may receive personal information from service providers involved in our business, including:

· Shopify;

· Payment providers;

· Fraud-prevention providers;

· Shipping carriers;

· Third-party warehouses;

· Customs brokers;

· Third-party return facilities;

· Third-party inspection or repair providers;

· Customer-support providers;

· Marketing and email providers;

· Analytics providers;

· Affiliate or referral partners;

· Social-media platforms; and

· Authorized sellers.

We may combine third-party information with information collected directly from you where permitted by law.

4. INFORMATION WE DO NOT CURRENTLY COLLECT THROUGH THE STORE

Through store.alpwalk.com, we do not currently intentionally collect:

· Continuous gait information;

· Continuous movement or activity information;

· Biometric identifiers used to identify a person;

· Medical diagnoses;

· Medical-treatment records;

· Precise GPS location;

· Continuous health-monitoring information; or

· Information from an AlpWalk mobile application or connected-product account.

General website analytics, approximate location inferred from an IP address, and limited fit information voluntarily supplied to customer service are not intended to continuously monitor health or physical activity.

If a future application, connected product, or digital service collects product-use, sensor, movement, gait, location, biometric, or health-related information, we will provide an updated or separate privacy notice before collection begins and obtain consent where required.

5. SENSITIVE PERSONAL INFORMATION

We do not intentionally request sensitive personal information unless it is necessary, proportionate, and lawful for a specific purpose.

Sensitive information may include:

· Health or medical information;

· Biometric identifiers;

· Precise geolocation;

· Government identification information;

· Financial-account credentials;

· Racial or ethnic origin;

· Religious beliefs;

· Sexual orientation; and

· Other information classified as sensitive under applicable law.

Do not send sensitive information through ordinary email unless we specifically request it and provide an appropriate submission method.

If unnecessary sensitive information is voluntarily submitted, we may delete it, limit its use, or ask you to resubmit your request without it.

6. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

6.1 Operate the Store and Fulfill Orders

· Operate and maintain our website;

· Display products and regional information;

· Process orders;

· Confirm and administer payments;

· Arrange fulfillment and delivery;

· Provide tracking information;

· Manage customer accounts;

· Process cancellations;

· Process returns and refunds;

· Provide warranty or repair services; and

· Communicate about transactions.

6.2 Provide Customer Support

· Respond to questions;

· Provide product-selection information;

· Assist with fitting, setup, or adjustment;

· Troubleshoot product issues;

· Verify warranty eligibility;

· Investigate complaints;

· Process returns;

· Arrange inspections or repairs;

· Communicate service updates; and

· Improve customer-support quality.

6.3 Maintain Product Quality and Safety

· Investigate possible defects;

· Evaluate product safety;

· Identify recurring technical issues;

· Conduct quality-control activities;

· Improve products and instructions;

· Provide software or firmware updates;

· Manage safety notices or recalls; and

· Comply with product-safety obligations.

Where reasonably possible, aggregated or anonymized information is used for analysis and improvement.

6.4 Process Payments and Prevent Fraud

· Process and verify payments;

· Detect suspicious transactions;

· Prevent fraudulent orders;

· Protect customer accounts;

· Secure our website;

· Investigate misuse; and

· Protect AlpWalk, customers, and service providers.

6.5 Analyze and Improve Our Website

Subject to applicable consent requirements, we may:

· Understand website traffic;

· Analyze customer journeys;

· Measure website performance;

· Identify technical errors;

· Improve navigation and checkout;

· Test website changes;

· Understand product demand; and

· Measure content and campaign performance.

6.6 Conduct Marketing

Where permitted by law, we may:

· Send product updates and promotions;

· Send abandoned-cart reminders;

· Recommend relevant products;

· Conduct surveys;

· Manage promotions;

· Measure marketing effectiveness;

· Measure advertising conversions; and

· Display or measure advertisements.

Where consent is required, we will request consent before sending marketing messages or activating non-essential marketing technologies.

6.7 Meet Legal and Administrative Requirements

We may:

· Maintain accounting and tax records;

· Comply with customs and trade requirements;

· Respond to lawful government requests;

· Establish, exercise, or defend legal claims;

· Enforce agreements and policies;

· Conduct compliance reviews;

· Prevent fraud;

· Manage insurance matters; and

· Support corporate financing, restructuring, sale, or similar transactions.

7. LEGAL BASES FOR PROCESSING

Where laws such as the EU GDPR or UK GDPR require a legal basis, we may rely on:

7.1 Performance of a Contract

Processing may be necessary to:

· Process and deliver an order;

· Administer payment;

· Maintain an account;

· Provide requested support;

· Process a return or refund; or

· Perform warranty obligations.

7.2 Legitimate Interests

We may process information for legitimate interests such as:

· Operating and protecting our business;

· Securing the website;

· Preventing fraud;

· Improving products and services;

· Providing support;

· Understanding website performance;

· Managing product safety; and

· Establishing or defending legal claims.

We consider whether these interests are overridden by your rights and interests.

7.3 Consent

We may rely on consent for:

· Marketing where required;

· Non-essential analytics cookies;

· Advertising cookies;

· Personalized advertising;

· Optional product-feedback activities; and

· Sensitive information where consent is legally required.

Consent may be withdrawn at any time. Withdrawal does not affect processing lawfully completed before withdrawal.

7.4 Legal Obligations

We may process information to comply with:

· Tax and accounting requirements;

· Customs requirements;

· Consumer-protection laws;

· Product-safety laws;

· Recall obligations;

· Court orders;

· Regulatory requests; and

· Other legal obligations.

7.5 Vital Interests

In limited circumstances, we may process information to protect an individual’s life or physical safety.

8. HOW WE DISCLOSE PERSONAL INFORMATION

We disclose personal information only where reasonably necessary.

8.1 Shopify

Our store uses Shopify’s e-commerce platform.

Shopify may process information needed to provide:

· Website hosting;

· Checkout;

· Customer accounts;

· Order administration;

· Security;

· Fraud analysis;

· Analytics;

· Privacy controls; and

· Related e-commerce services.

8.2 Payment Providers

We may disclose transaction information to:

· Payment processors;

· Banks;

· Card networks;

· Digital-wallet providers;

· Financing providers, where offered; and

· Fraud-screening providers.

Some payment providers independently determine how they process payment information.

8.3 Overseas Warehouses, Carriers, and Return Facilities

We may disclose necessary information to independent:

· Warehouses;

· Fulfillment providers;

· Shipping carriers;

· Freight providers;

· Customs brokers;

· Delivery partners;

· Return facilities;

· Inspection providers; and

· Repair or service providers.

AlpWalk currently uses independent third-party warehouse and return facilities in the United States and Germany.

These facilities are not AlpWalk subsidiaries, branches, offices, or affiliated companies.

Information disclosed to these providers is generally limited to what is necessary to fulfill, deliver, return, inspect, repair, or service an order.

8.4 Technology and Support Providers

We may use service providers for:

· Email services;

· Customer-support systems;

· Customer-relationship management;

· Cloud storage;

· Cybersecurity;

· Website development;

· Technical support;

· Warranty administration; and

· Business communications.

8.5 Analytics and Marketing Providers

Subject to applicable law and your choices, service providers may assist with:

· Website analytics;

· Advertising measurement;

· Marketing communications;

· Affiliate attribution;

· Conversion tracking;

· Surveys; and

· Campaign analysis.

Specific technologies actually active on the website may be identified through the cookie-preference tool or another notice shown when information is collected.

8.6 Professional and Legal Recipients

We may disclose information to:

· Lawyers;

· Accountants;

· Auditors;

· Insurers;

· Tax advisers;

· Compliance consultants;

· Customs or tax authorities;

· Courts;

· Regulators; and

· Law-enforcement authorities.

Disclosure will occur only where reasonably necessary or legally required.

8.7 Business Transactions

If the company operating AlpWalk is involved in financing, restructuring, a merger, acquisition, asset transfer, insolvency, or similar transaction, relevant personal information may be disclosed to transaction parties and advisers under appropriate safeguards.

9. SALE, SHARING, AND TARGETED ADVERTISING

We do not sell personal information in exchange for money as part of our ordinary business activities.

Some US privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Depending on the analytics or advertising technologies enabled, certain disclosures involving cookies, pixels, advertising identifiers, or audience matching may be treated as sale, sharing, or targeted advertising even when no monetary payment is exchanged.

Where required, we will provide an appropriate control such as:

· “Your Privacy Choices”;

· “Do Not Sell or Share My Personal Information”;

· “Opt Out of Targeted Advertising”; or

· An equivalent regional option.

Where legally required and technically supported, we will recognize qualifying browser-based opt-out preference signals.

We do not knowingly sell or share children’s personal information for targeted advertising where prohibited.

10. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use:

· Cookies;

· Pixels;

· Tags;

· Web beacons;

· Local storage;

· Session storage;

· Server-side tracking; and

· Similar technologies.

10.1 Strictly Necessary Cookies

These technologies support:

· Shopping carts;

· Checkout;

· Payment security;

· Account login;

· Fraud prevention;

· Network security;

· Regional settings;

· Cookie preferences; and

· Essential website operation.

They may operate without optional consent where legally permitted because the website cannot properly function without them.

10.2 Functional Cookies

Functional technologies may remember:

· Language;

· Region;

· Display preferences;

· Recently viewed products; and

· Optional convenience settings.

10.3 Analytics Cookies

Analytics technologies may help us understand:

· Website traffic;

· Page performance;

· Navigation;

· Checkout activity;

· Website errors;

· Product interest; and

· Campaign performance.

10.4 Advertising Cookies

Advertising technologies may be used to:

· Measure advertisements;

· Attribute conversions;

· Build advertising audiences;

· Display more relevant advertisements;

· Limit repeated advertisements; and

· Understand advertising interactions.

10.5 Managing Cookie Preferences

Where required by law, non-essential functional, analytics, and advertising technologies will not be activated until the required consent is obtained.

You may accept, reject, modify, or withdraw your choices through the cookie banner or cookie-preference tool available on our website.

Rejecting optional cookies should not prevent access to essential shopping functions, although optional features may be affected.

You may also restrict cookies through your browser settings. Browser controls may affect website functionality and may not prevent all server-side processing.

11. MARKETING COMMUNICATIONS

We may send promotional communications where:

· You have provided consent;

· Applicable law permits communication with an existing customer; or

· Another lawful basis applies.

You may unsubscribe by:

· Selecting the unsubscribe link in an email;

· Using an opt-out method provided in the message;

· Updating available account preferences; or

· Contacting service@alpwalk.com.

After unsubscribing, we may still send necessary non-promotional messages concerning:

· Orders;

· Payments;

· Delivery;

· Returns;

· Refunds;

· Warranty service;

· Safety notices;

· Product recalls; and

· Account security.

12. INTERNATIONAL DATA PROCESSING

AlpWalk is operated by a company established in China and serves customers internationally.

Personal information may be processed in:

· China, where the AlpWalk operating company and relevant personnel are located;

· Countries where Shopify or other technology providers process information;

· Countries involved in fulfillment and delivery;

· The United States, where an independent warehouse and return facility operates;

· Germany, where an independent warehouse and return facility operates; and

· Other countries where actual service providers operate.

Privacy laws may differ between countries.

Where required by law, we will use appropriate transfer safeguards, which may include:

· Contractual data-protection obligations;

· Standard contractual clauses;

· Approved transfer addenda;

· Adequacy mechanisms;

· Access restrictions;

· Encryption;

· Data minimization;

· Vendor due diligence; and

· Other legally recognized safeguards.

13. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Retention depends on:

· The category of information;

· The processing purpose;

· The customer relationship;

· Warranty periods;

· Product-safety and recall needs;

· Tax and accounting requirements;

· Applicable limitation periods;

· Fraud and security risks; and

· Legal obligations.

General retention principles include:

· Order and transaction records are retained as required by applicable tax, accounting, customs, and consumer laws;

· Customer-support records are retained while needed to resolve requests and related disputes;

· Return, refund, and warranty records are retained during the relevant service period and for a reasonable period afterward;

· Product-safety and recall records may be retained for longer where necessary;

· Marketing information is retained until you unsubscribe, object, withdraw consent, or the information is no longer needed;

· Opt-out records may be retained to ensure preferences remain effective;

· Cookie-consent records may be retained to document privacy choices;

· Account information is retained while the account remains active and for a reasonable period afterward.

When information is no longer necessary, we may delete, anonymize, aggregate, or securely restrict it.

14. INFORMATION SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against:

· Unauthorized access;

· Loss;

· Misuse;

· Alteration;

· Disclosure;

· Destruction; and

· Other unlawful processing.

Safeguards may include:

· Access controls;

· Authentication;

· Encryption in transit;

· Role-based access;

· Vendor reviews;

· Security monitoring;

· Data minimization;

· Backup procedures;

· Confidentiality obligations; and

· Incident-response procedures.

No electronic transmission or storage system is completely secure. We cannot guarantee absolute security.

15. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have rights to:

· Know whether we process your information;

· Request access;

· Receive a copy;

· Correct inaccurate information;

· Complete incomplete information;

· Request deletion;

· Request restriction;

· Object to certain processing;

· Withdraw consent;

· Request data portability;

· Opt out of targeted advertising;

· Opt out of certain sale or sharing;

· Limit certain uses of sensitive information;

· Appeal certain privacy-request decisions;

· Complain to a privacy regulator; and

· Exercise rights without unlawful discrimination.

These rights are subject to applicable legal conditions and exceptions.

We may retain information where necessary to:

· Complete a transaction;

· Provide a refund or warranty service;

· Meet tax or accounting requirements;

· Maintain safety or recall records;

· Prevent fraud;

· Establish or defend claims; or

· Meet another legal obligation.

16. SUBMITTING A PRIVACY REQUEST

Contact:

Email: service@alpwalk.com
Recommended Subject: Privacy Request

Please provide:

· Your name;

· The email associated with your order or account;

· Your country, region, or US state;

· The type of request;

· Your order number, where relevant; and

· Enough information to locate the relevant records.

We may reasonably verify your identity before fulfilling a request.

Where permitted, an authorized representative may act on your behalf. We may request proof of authorization and direct identity verification.

We will respond within the period required by applicable law.

17. EUROPEAN AND UK USERS

If EU, EEA, or UK data-protection law applies, you may have rights including:

· Access;

· Rectification;

· Erasure;

· Restriction;

· Objection;

· Data portability;

· Withdrawal of consent; and

· Complaint to an applicable supervisory authority.

AlpWalk is operated outside the EU, EEA, and UK and has no subsidiary, branch, office, or corporate establishment there.

If applicable law requires the appointment of an independent EU or UK representative, verified representative information will be added to this policy or another clearly accessible notice.

Any representative appointed for privacy compliance will be an independent service provider and not an AlpWalk subsidiary, branch, or office.

18. UNITED STATES PRIVACY RIGHTS

Residents of certain US states may have rights to:

· Access;

· Correct;

· Delete;

· Receive a portable copy;

· Opt out of targeted advertising;

· Opt out of certain sale or sharing;

· Limit certain uses of sensitive information; and

· Appeal certain decisions.

These rights apply only where the relevant law applies to AlpWalk and the relevant processing.

Requests may be submitted to service@alpwalk.com.

Where required, a website-based privacy request or opt-out mechanism will also be provided.

19. CHILDREN’S PRIVACY

Our store and products are intended for adults and are not designed or primarily marketed to children.

We do not knowingly collect personal information directly from children under 13 in the United States, or children below the applicable digital-consent age elsewhere, in violation of applicable law.

Parents or guardians who believe a child provided personal information without appropriate authorization may contact service@alpwalk.com.

We will take reasonable steps to delete or otherwise address the information where required.

20. THIRD-PARTY LINKS

Our website may link to independent third-party websites or services.

We do not control their privacy, security, or content practices. Review their privacy policies before providing personal information directly to them.

21. CUSTOMER REVIEWS AND USER CONTENT

Content submitted for publication, including reviews, testimonials, photographs, or videos, may be publicly displayed with limited information such as a display name, general country or region, product reviewed, and submission date.

Do not include information you do not want made public.

Where required, we will obtain permission before using customer photographs, videos, or testimonials in paid advertising.

22. CHANGES TO THIS POLICY

We may update this policy to reflect changes in:

· Business operations;

· Products or services;

· Service providers;

· Website technology;

· Data practices;

· Security procedures; or

· Legal requirements.

The “Last Updated” date indicates the most recent revision.

Where required, material changes will be communicated through the website, email, account notice, or renewed consent request.

23. CONTACT US

AlpWalk Privacy Contact

Email: service@alpwalk.com
Website: store.alpwalk.com